Cart 0
FREE SHIPPING ON ORDERS OVER $150 CAD IN US & CANADA.
X

Naidea

Shop

When Chen Chen Li was young, sun-bathing on the balcony looking at her aunt embroidering artworks was her favourite thing to do. Amazed by the amount of repeating and stitching that her aunt has put into each piece, Li started to hand craft little things and eventually fell in love with creating magic with her own hands. When it came to the time to choose her university major, she followed her heart and took Fashion Design. However, it wan't until later on, she realized what she found most fascinating was leather- the smell, the touch and the flexibility. With the help from her friends, Li founded her leather goods label Naidea in 2014.

NAIDEA

Naidea is an independent leather goods label aims to bring handcrafted, high quality, authentic and personalized leather goods to the ones who embrace minimal design with a hands-on and individual approach. From souring leathers to designing to handcrafting, everything is done in house- one stitch at a time, one piece at a time. Naidea believes that daily organizing should be a work of art, an attitude of taking life seriously, but not so much. Every piece of leather is different, so is the goods and the person who owns it. All of the leathers are vegetable-tanned leather, which is not only environmental friendly, but also shows its wear beautifully over time.

Q&A With NAIDEA

feature-image-2Naidea-Working-ProgressIMG_1392IMG_1397IMG_1445Feature-2FeatureLighterStiching-